Unlike other watch brands, DW does no traditional advertising. Their primary key to success: social media marketing, most notably their Instagram following of several million. Daniel Wellington Watch Reputation Social Media MarketingĮven with less than a decade in the watchmaking industry, Daniel Wellington has gained success and popularity that even other brands are still striving for. The watches are then manufactured and assembled in China. The watches use a quartz movement made by Miyota, a Japanese Company. It is also where the design of the watches come from. The brand has established its headquarters in Central Stockholm in Sweden. *Information compiled from various websites such as Daniel Wellington’s website, Business Insider and Wikipedia Where Are Daniel Wellington Watches Made? If that is the case, then Tysander has a well-crafted marketing plan from the start. If the source of my inspiration should turn up at the office one day I guess I’ll have to hide underneath my desk,” (emphasis supplied)īecause of these, some critics think that the founder just thought of a well-fitting brand name and an interesting story that will match the design of the watches. “A part of me wishes to contact Daniel Wellington and explain what’s happened, but at the same time, I want to let the sleeping bear lie. In an article by Business Insider, Filip Tysander was even quoted saying: Evidently, such conversation did not happen and Wellington remained a stranger even after various encounters. Either to know more about that person or just to thank him for inspiring your life. Normally, you would be very excited to talk with the person who inspired you. Considering how popular the brand is, the man who had caused such great success would usually rise up and take on the popularity of the brand.Īdditionally, if Wellington was such an inspiration to Tysander, then why did he not approach the stranger on other occasions that he met him? One curious thought is that there is still no actual Englishman who came forth and identified himself as the Daniel Wellington in the story. Rather, there are some theories that the brand was made first, followed by an interesting story. However, not all people believe this to be true. The above story on how Filip Tysander was inspired by a real-life Englishman Daniel Wellington is the published history of the brand. It is continuously gaining success because of its digital strategy in social media networks like Instagram. This Swedish company has reported a three-year growth of 4.695%. The company made $230 million in revenue and $111.5 million in profit in 2016. At the time, it was just Stockholm’s most expensive apartment in 2015.īy February 2017, the brand was already named the fastest growing company in Europe. Gathering great profits, he bought a 418 square meter penthouse atop Stockholm Central Station at $12.8 million. Fast forward to 2014, the brand has sold more than one million watches and made $70 million in revenue. And, by 2011, he sold the first DW watch. Later on, Tysander invested $15,000 to start the Daniel Wellington (DW) brand officially. He would just send his designs back and forth to a factory in China that produces the NATO watch bands. Using social media as the main online advertising strategy and campaign, he was able to grow his Daniel Wellington brand.įollowing the minimalist and refined watch that he saw back in 2006, Tysander designed simple and minimalist watches for his business. He spent five years working in the watchmaking industry through his own online business, Neptune Design. It was after he graduated that he started working on his watch brand. Nonetheless, Tysander continued his studies in business at Uppsala University. On other occasions, Tysander had other encounters with Wellington in Melbourne and Cairns. The impeccable yet understated style of the gentleman is said to be the inspiration behind the Daniel Wellington watches. Daniel Wellington is a fashionable Englishman wearing a Rolex Submariner with the classic NATO watch band. It is said that during the said travel, he met a fellow traveler, Daniel Wellington. Like other young Swedish men who want to discover themselves and the world, Tysander followed the mainstream dream and traveled to Australia in 2006. Filip Tysander, then in his late twenties, started the watch brand in 2011 with only $15,000.00 from his own pocket.Īfter graduating from high school, Tysander had a retail business on necktie and plastic watch webshop running online. History of Daniel Wellington watches The Founder – Filip Tysanderĭaniel Wellington is a rather new brand in the watchmaking industry. Where to buy Daniel Wellington watches?.If you’re a minimalist who’s also particular with features.Are Daniel Wellington watches worth buying?.Where Are Daniel Wellington Watches Made?.
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